Strategic Innovation Advisor, Author and Speaker


Alexander Manu is a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future based advisory to executive teams in Fortune 100 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing.  Alexander lectures around the world on innovation, imagination, change agents and strategic foresight.  He teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.  For over 25 years he has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever,  to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.

Alexander Manu was the Founder (2005) and Director of the Beal Centre for Strategic Creativity, a non-profit research think tank operating in Toronto, where he developed new methodologies in strategic foresight, focusing on the intersection of behavior, technology and business capability.

Author of 
Value Creation and the Internet of Things” 2015, Behavior Space: Play, Pleasure and Discovery as a Model for Business Value“ 2012, “Disruptive Business”, 2010, “Everything 2.0: Redesign your Business Through Foresight and Brand Innovation”, 2008,  “The Imagination Challenge : Strategic Foresight and Innovation for the Global Economy” , 2006” ToolToys: Tools with an Element of Play”, 1995, and “The Big Idea of Design”, 1999 , as well as of numerous articles published in national and international periodicals.

His most recent book,”
Transforming Organizations for the Subscription Economy: Starting from Scratch will be released by Gower Publishing in 2017.

Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 500 keynote lectures in 25 countries. A past president of the Association of Chartered Industrial Designers of Ontario, he was elected twice on the board of the International Council of Societies of Industrial Design (ICSID). A past member of various advisory boards active at government levels in Canada and the Far East, he has consulted on foresight strategies for the Department of Canadian Heritage, the China External Trade Development Council, Taiwan Design Centre, Korea Institute of Design Promotion and is a founding member of Design for the World (Barcelona), an international NGO that provides and promotes humanitarian design solutions.

Alexander has been a guest lecturer at over 45 distinguished post secondary institutions around the world.  He was elected in 1994 to the Royal Canadian Academy of Arts (RCA) in recognition of his contribution to the development o
f design and  visual arts in Canada.


Alexander Manu at EFNI 2015
The European Forum for New Ideas, Sopot, Poland 2015 


Alexander Manu at Forum Virium, Helsinki, 2007



ISADR Brisbane 2015

NEXTmedia Keynote 2009 -1

NEXTmedia Keynote 2009 -2

NEXTmedia Keynote 2009 -3
NEXTmedia Keynote 2009 -4
NEXTmedia Keynote 2009 -5


by Alexander Manu

Routledge Publishing
ISBN-10: 1138281697

Hardback, September 2017

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.

Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity, which is generally discussed only at the level of technology involved, instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch?

This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.