For the context of this book, a disruption occurs when human motivation embraces new technology and allows it to enhance and expand the experience of everyday life. In this definition, the disruptor is the technology, while disruption is the human being engaged in a new behaviour. People's acceptance and appropriation of new technologies creates a business disruption, which changes, interrupts, transitions, and eventually transforms people's habitual way of doing things. This book provides a structural understanding of how disruption is so different from regular change and offers methods for conceptualizing beneficial responses into products, services, or experiences.
Disruption studies are distinct from other research fields such as technological innovation because disruption is a category of knowledge, as argued in this book. A philosopher seeks knowledge, and knowledge is essential for understanding disruption. Knowledge about disruption is not about knowing what happens but more about how it happens. The core challenge of disruption is the essential questions we need to ask in every situation and why we need to ask them. When looking at disruption from a philosophical perspective, we can begin to formulate a set of testable principles of disruption.
Two critical phases are described in this book to prepare for rapid responses to disruptors that lead to societal disruptions: the first is the transition phase, the immediate changes brought about by a radical new idea fundamentally altering our relationships. The second is the transformative change phase- using that radical new idea to establish and sustain an entirely new organization or system.
By investigating and describing these transitions and transformations, this book provides a framework for measuring, planning, and changing how organizations are run and the activity they support and provides processes for understanding and translating conceptualization into action.