Strategic Foresight Advisory, Author, Speaker and Educator

The economic system is all about what we want to be now, and what we want to
become in the near future.
Present day capitalism assumes that the moving force of the economic system is the access to energy resources and the possession of the same resources. Everything else is discounted to favour energy. For a long time, market sentiment agreed, and Exxon was the company with the largest market cap. This is not today's reality anymore. Apple Corporation has the largest market cap, and everyone seems at times confused as to why. Breakthrough capitalism has already happened! Apple, Google (with YouTube combined) and Facebook, just the three of them, have redefined what capitalism is all about. Some are focusing on the wrong things when looking for the constant of a business enterprise, and not the variable. The variable is behavior. And in this new context, to 'be-have' means to have in order to be, and in order to become.

I am pleased to announce that my new book, Dynamic Future-Proofing: Integrating Disruption in Everyday Business was released both electronically and in hard cover print on February 18, 2021, by Emerald Publishing Group.

The book is available on all online retail platforms as well as on the e-book platforms, including Kobo, Google Play, Amazon/Kindle Books. GoodReads and Vital Source.

We are not about working on things with things. We are about creating moments of compelling power that move us forward, toward more compelling moments. We are carving time, for our own time on earth. The future proposed in my work has always been in us humans, as we have journeyed throughout time to achieve the technologies that will make it real.

Human life revolves around the tangibles that we have created as well as the one we have inherited. The tangibles of our manifest presence form the culture of our civilizations; they are both a burden and a purpose, as humans are destined to create and to maintain civilizations in order to survive. In the course of our history we have created Tools, Shells and Networks, each of them as a reflection of the technological accomplishments of the times in which they were produced, as well as of the dreams of the people that created them. All summed up in the Settlements that contain our organized and purposeful social groups.

Human life expressed as civilization is the reflection of the Tools available and the sum of the Shells, Networks and Settlements these tools have allowed us to build. We are both constrained and expanded by our Tools. Tools defineNetworks and Settlements. In the past, these Networks were in close proximity, as were Settlements, due to practical reasons like natural resource availability – water – effort conservation, and so on. With the advent of the digital Network, digital data as a material and the tools it creates allows for the creation of Settlements unbound by physical proximity, bound only by social identity, scope and preferences.

My work describes the mechanisms by which new value is captured and created in enterprises dedicated to play a role in the behavior economy.
It all starts with learning a new language – the language of ideas – and with establishing frameworks of possibility in the ideology of the enterprise. Value creation is the expansion of relationships enabled by a disruptor media and the creation of new behaviors as a result. This opens two needed capabilities for a business: The first is upstream, creating the platform services people want to engage with. The second is downstream: marketing, distributing and selling these platforms as services. By the nature of the activities involved, the upstream and downstream capabilities are quite different in scope, inputs and outputs. The downstream calls for methodology – what do we have to do and how? - while the upstream calls for ideology - why and for whom are we doing this? In the context of enterprise, ideology is a way of being, behaving and influencing the world. An attitude. A mindset.

We are at the moment history turns a corner
Behind us we see the age of mass manufacture and industrial might, represented by large multinational corporations, giants that could bend steel and transform it into airplanes, ships, trains and bridges. Those were impressive days; the days in which we built the infrastructure of the world, as we thought these variables would be a constant of civilizations to come. We covered the ground with asphalt, redefined communities around the automobile, and redefined the way we connected people to people, and people to goods and services.
These were physical manifestations of a moment in history, but we regarded them as history itself, having a hard time imagining how things could be different. All we have defined so far as the indispensable infrastructure for our way of life might simply not exist in the industrialized world 50 years from now. Because just around the corner we are seeing the first signs of a life in which everything is social, everything is augmented and everything is autonomous. A convergence called life subscribed. In this new context, life becomes a subscription to moments, curated invisibly by virtue of our past actions, and our sets of preferences.

The future as ethos has little to do with technology; it has only to do with what we want of ourselves
Starting from scratch means wiping the slate clean of any past structures and imagining how the ingredients we have at our disposal, can frame a new type of society, in which people's desires, wants and needs are being satisfied in new ways. In building such an organization or service from scratch we can retain some of the values of the present, but not the physical infrastructure. Starting from scratch is a challenge to one's ability to create new images of self, constructing a new world from the inside out, as both a participant as well as a creature of it. These new images, and the artifacts they create in turn, are reflections of new life priorities, and the heights of existence we want to achieve through the new story. A new, and inspiring ethos.
New Book

Integrating Disruption in Everyday Business

The ability to achieve business goals by incorporating disruptive technologies as driving forces is critical to an organization's survival. This book prepares executives for the challenge of creating a culture of exploration and shaping strategic transformation in times of profound disruption. How can leaders bridge the gap between business competence and the creation of new wealth?

This is a book about leadership, awareness, intelligent informed opinion, and rapid action in a time of change. The ability to achieve business goals by incorporating disruptive technologies and their driving forces, is critical to an organization's survival. Corporate boards, CEO's, COO's and all operational leadership, must align in support of any action directed at making the most out of disruptive technologies.

Understanding that disruption moves society from one level of existence to the next, the author demonstrates that to be future proof, leaders must demonstrate their ability to adapt to changing dynamics with creativity and complex thinking to ensure that they learn and innovate at the same time. Showing readers how tactical agility in future proofing enables employees at all levels to innovate, and take intelligent risks whilst pursuing a clear strategy, the book showcases how strategic agility in future proofing enables organizations as a whole to identify new trends and changes in the business environment, and empowers individuals to adapt dynamically to new realities.

Recognizing that companies which respond to disruptions in the early stages of amplification can convert potentially existential threats into transformative opportunities, this book shows us how good leadership, intelligent informed opinion, and rapid action in a time of change can help organizations not only to predict the future, but create it.

Future proofing is not about predicting the future, it is about creating it. It is about realizing the immensity of being human, in an age of rapid technological advancements, and setting new goals from this understanding, leading to a new destination. New goals open up new timelines, and new timelines lead to transformative change in organizations.

ISBN: 9781800435278
Emerald Publishing Limited.
Hardcover. 230 pages. 152 x 229mm. Release date: February 18, 2021

  • Agility in Futureproofing organizations for the behavior economy
  • Integrating Disruption in Everyday Business
  • The End of the Beginning
  • Conceptual Frameworks for a New Story
  • The AIM Methodology: Disruption Amplification, Impact Intensification, Market Maximization.

  • Foundational Technologies
  • The Platform Mindset
  • Dynamic Expectations
  • The Platforming Framework
  • Re-Tooling and Future-Proofing the Self
  • The Richly Augmented Future
  • The Future of Knowing
  • Streaming Value
© 2021 Alexander Manu